The mission of Headway is to create and deploy innovative cost-effective web solutions through creative design services and a powerful suite of content management tools for three primary markets: small/medium businesses, independent schools, and non-profits. We strive to ensure that our web solutions meet and exceed our client's objectives, while adhering to budget and time constraints.

Owner and Principal, Blake Jackson, founded the company in January 2002 and through the help of primarily client referrals has had the pleasure of working with a broad range of more than 100 organizations.

Implementation of a comprehensive web solution requires an array of integrated talents. Headway offers a host of creative, technical, and marketing services that are seamlessly combined to form a custom solution that meets your objectives. We also help integrate and deliver services from a variety of vendors, giving you a single point of contact and eliminating the hassle of multiple contacts and accounts.

Creative & Design Services
- Graphic Design
- Web Development
- User Interface Design
- Usability Analysis
- Flash Animation
- Scanning & PDF Production
- Digital Photography
- Speciality Photography (Time-Lapse, Panoramic, Macro, 360 Degree Virtual Tours)
- Digital Videography & Audio Recording
- Video Editing

Consulting & Marketing Services
- Strategic Web Consulting
- Copy Writing
- Information Architecture
- Search Engine Marketing (SEM)
- Search Engine Optimization
- Opt-In Email Marketing Campaigns
- Web Traffic Tracking and Analysis
- ROI & Affiliate Tracking

Outsourced IT Services
- Managed Web Hosting
- Email Hosting
- Third-Party Application Installation
- Third-Party Application Hosting
- Site Management
- Remote Webmaster Services
- Database Integration
- DNS & Domain Management
- SSL Encryption Certificates

Application Development Services
- E-Commerce
- Order Fullfillment
- Automated Email Systems
- Dynamic Graphic Manipulation
- Account Management
- Shipping Estimates / UPS & FedEx Integration

Headway's proprietary content management solution is a suite of nearly 30 software modules that enable organizations to manage web content and functionality regardless of their internal technical or web expertise. The content is typically "rich" or composed of text, graphics, photos, documents, files, multimedia, formatting data, links, and more. Secondly, these modules create interactive functionality and logic on the web site that make it easier for the site's audience to interact with and utilize the web site.

The following modules that make up the entire suite of tools can be selected ala-carte to best fit your particular needs. No one module is required, and yet each module seemlessly integrates with other complimentary modules, enabling the sharing of information between modules, and virtually eliminating redundant data entry tasks. For a detailed description and examples of the capabilities of these modules, please contact us.

The Modules Composing the Headway Suite of Content Management Tools:

Pages
Admin Manager
Calendars
Photos
File Manager
Traffic Analysis
Search
Site Map
News
Newsletters
News Mentions
Email Forms
Email Lists
Broadcast
Email Hosting
Event Manager
Storefront
Payment
User Manager
CPC Tracking
Curriculum
Directory
Alumni
Apply
Athletics
Media Manager
Video
Bulletin Boards
Blogs
Class Pages

General Benefits:

• 100% browser based application ; No software to install
• Update and manage your site at anytime and from anywhere
• Easy to use by non-technical and technical staff alike
• Fully hosted, supported, and routinely upgraded to stay leading-edge
• Security features ensure authorized access and control
• Intuitive and universal interface enables fast learning and efficient use
• Site graphics, buttons, and layout customization ; No generic templates
• Each module tailored to meet your unique needs or workflow

What makes a Headway solution different?

Specialization
There are many companies that offer generic content management systems. Headway's CMS system has been designed and refined to work for a more narrow set of organizations: independent schools, small businesses, and non-profit organizations. Our experience in these unique markets enables us to better understand and anticipate the needs of our clients, while offering valuable expertise in the trends and technology in their niche.

Cost
At a fraction of the cost, Headway offers most all of the capabilities of other powerful content management systems. Our flexible pricing packages are tailored to each client so as to present a cost-effective and lasting solution.

Rapid Development & Launch
Headway solutions are typically deployed in 4-12 weeks, depending on the scope of the project. Smaller implementations of individual modules require as little as 2 weeks. By following development methodologies and by adhering to project schedules, we work diligently with our clients to deliver on time and on budget.

Customization
All of our modules are customized to compliment the design of your site, and to meet your functional needs. A few of the design elements that we customize are: buttons, color schemes, graphics, fonts, templates, and layout. We do not use any cookie-cutter designs or generic templates, and we feel each client requires a unique solution, both functionality and graphically.

Ease-of-Use
Many organizations that need content management systems do not have existing technical resources internally that possess the unique skills that are required for web development, server configuration, and site management. Our solution is designed so that non-technical individuals can easily master the tools. Our clients say that the learning-curve of the Headway CMS application is very efficient, since it mimics common software to which they are already accustomed.

We employ a methodology that ensures that we can structure each engagement to meet our client's business needs in an accurate and efficient manner. This methodology also is sufficiently flexible to adapt to the project timeline or particular nature of each client. The following serves as a foundation that ultimately determines the project lifecycle, dependencies, and methods used to achieve client objectives.

Discover.
Compile all information and conceptual ideas related to the project.

Define.
Formulate the strategy and requirements to achieve the client's objectives.

Design.
Produce the creative design and project/site architecture.

Develop.
Build all content, logic, and structural elements that make up the solution.

Deploy.
Test & deliver completed solution.



Headway also utilizes the following as project catalysts, methods to facilitate the decision-making processes, and to ensure that a project's workload is manageable for both Headway and the client.

Concurrent Design & Reviews
By offering our clients access to a password-protected intranet site, some of the design and review process can be done concurrently to help make the development process more efficient, and to minimize costly wasted design.

Formal Design Reviews
We use formal design reviews throughout the entire design & development process to ensure that the functional and creative design of each project is meeting the expectations of the client. These reviews generate detailed feedback, based on first-hand exposure to the solution as it is being formulated.

Scope Creep Limits
Throughout the course of many web projects, it is quite easy to expand the scope of the design beyond that which was defined in the proposal or functional specification stages. This is known as "scope creep" in the industry. We help faciliate extensive brainstorming in the proposal stage to help induce ideas that perhaps would otherwise arise later in the project, and change the cost and scale of the project. We have limits in place that prevent projects from exploding in size, unless clients expressly authorize such changes, and are comfortable with the results.

Concurrent Content Loading
Since content and formatting information can be segregated, populating the site can be done during the site design process. We find that this helps client visualize the content in the context of the site design, and can shorten the time required to compile and load site content.

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Franklin Landings GryphonSolo2 Healthy Pride Supplements KBD Engineering Landings Apartment Community Landings Real Estate Group Long Meadow Landings Manchester Sailing Association Marblehead Racing Association Marblehead Studios Mass Bay Sailing Association Nantucket Community Sailing National Acad. of Advanced Teacher Edu. New Wave Yachts Orchard Hills Performance Architects Photographique PHRF of the Chesapeake Bay

PHRF New England Pleon Yacht Club Prescott Point Prize4Life Proactive Genetics Saddle Brook Landings Sail Cape Cod, Inc. Scouting for State Parks Scituate Harbor Yacht Club SleepMed SourcePak South Coast Landings The Newport Lofts The Newport Inn The Firehouse Inn Tower Hill Landings Vacation Newport Valwood School Within Green Spaces

2011 Etchells North Americans 5K4Life Road Race 8 Beacon Partners Access Shuniya Advanced Plan for Health Akilaria All Saints' Episcopal Church Atlantis WeatherGear Bishop Brady High School Brookwood School Boston Yacht Club Charleston Endocrine CFS Wealth Management, LLC ClearCut Diamond Compass Packaging International Corinthian Yacht Club Cornelia Connelly School Corp. Reimbursement Services, Inc. Covey Capital Advisors, LLC

Dynavac Eastern Yacht Club Family Life Publishing High Impact Graphics, Inc. High Impact Litigation, Inc. Highlander Tree & Landscaping Jenifer Fox / Author KOS Pharmaceuticals KVH Industries Landings Residential Leland Creative Lewis Mills & Co. LifeLike Products Lusman Capital Management, LLC Marblehead 20|20 Marblehead to Halifax Ocean Race Match.com MSDS Direct Ocean Gate Capital Management, LP New England Yoga Connection

Odor Vault One Ocean Yachts Polynova Composites Portsmouth Abbey School Purnell School QT Realty RT Cotter and Associates, Inc. Source Packaging of N.E. Steve Haesche Creative Tech Pack Solutions, Inc. The ALS Forum The New Englands Tufts University School of Medicine United Shoes of America Up2Code Whisk Organic Food Market Zooligans

This captures many of the more major new or re-launch projects Headway is involved with. This list is updated 2-3 times a year.

An all new website and news section is coming in 2019! Please check back.

Our ability to provide fanatical customer support is paramount to Headway's mission. We believe that all customer questions and requests should be acknowledged and addressed promptly. We utilize a variety of channels of communication to achieve this:

Email
Often used for issues that are not extremely time sensitive. Provides for a time-stamped record of your request and enables us to handle issues outside of regular business hours. Email turnaround time depends on the priority level that is assigned, but ranges from 1 - 24 hours.

Phone
Our toll-free support line gives you direct access to help and is best used for more complex issues that require detailed explanation or any issue that requires expedicious response.

Web
Our support portal offers a host of electronic documentation on our content management application. We can also develop client-specific documentation for custom programmed applications.

On-site
Training and on-site support is available for all of our clients. Group sessions can be very effective for our content management application.

Headway is based in Marblehead, Massachusetts, along with primary data center resources in Dallas and San Antonio, and cloud-based resources in 18 cities around the globe. Please contact us to learn more about our product and service offering, convey your needs, and/or to schedule a demonstration of our web solutions.

Toll Free: 866.477.4837
Fax: 866.557.9529

Broadreach Group, Inc.
DBA Headway Consulting & Technology
23 Village Street
Marblehead, MA 01945

General Inquires / Sales
blake (at) hdway.com

After Hours or Critical Support
866.477.4837 ext. 0