Consulting & Marketing Services
- Strategic Web Consulting
- Copy Writing
- Information Architecture
- Search Engine Marketing (SEM)
- Search Engine Optimization
- Opt-In Email Marketing Campaigns
- Web Traffic Tracking and Analysis
- ROI & Affiliate Tracking
Outsourced IT Services
- Managed Web Hosting
- Email Hosting
- Third-Party Application Installation
- Third-Party Application Hosting
- Site Management
- Remote Webmaster Services
- Database Integration
- DNS & Domain Management
- SSL Encryption Certificates
Application Development Services
- E-Commerce
- Order Fullfillment
- Automated Email Systems
- Dynamic Graphic Manipulation
- Account Management
- Shipping Estimates / UPS & FedEx Integration
Headway's proprietary content management solution is a suite of nearly 30 software modules that enable organizations to manage web content and functionality regardless of their internal technical or web expertise. The content is typically "rich" or composed of text, graphics, photos, documents, files, multimedia, formatting data, links, and more. Secondly, these modules create interactive functionality and logic on the web site that make it easier for the site's audience to interact with and utilize the web site.
The following modules that make up the entire suite of tools can be selected ala-carte to best fit your particular needs. No one module is required, and yet each module seemlessly integrates with other complimentary modules, enabling the sharing of information between modules, and virtually eliminating redundant data entry tasks. For a detailed description and examples of the capabilities of these modules, please contact us.
The Modules Composing the Headway Suite of Content Management Tools:
Pages
Admin Manager
Calendars
Photos
File Manager
Traffic Analysis
Search
Site Map
News
Newsletters
News Mentions
Email Forms
Email Lists
Broadcast
Email Hosting
Event Manager
Storefront
Payment
User Manager
CPC Tracking
Curriculum
Directory
Alumni
Apply
Athletics
Media Manager
Video
Bulletin Boards
Blogs
Class Pages
General Benefits:
What makes a Headway solution different?
Specialization
There are many companies that offer generic content management systems. Headway's CMS system has been designed and refined to work for a more narrow set of organizations: independent schools, small businesses, and non-profit organizations. Our experience in these unique markets enables us to better understand and anticipate the needs of our clients, while offering valuable expertise in the trends and technology in their niche.
Cost
At a fraction of the cost, Headway offers most all of the capabilities of other powerful content management systems. Our flexible pricing packages are tailored to each client so as to present a cost-effective and lasting solution.
Rapid Development & Launch
Headway solutions are typically deployed in 4-12 weeks, depending on the scope of the project. Smaller implementations of individual modules require as little as 2 weeks. By following development methodologies and by adhering to project schedules, we work diligently with our clients to deliver on time and on budget.
Customization
All of our modules are customized to compliment the design of your site, and to meet your functional needs. A few of the design elements that we customize are: buttons, color schemes, graphics, fonts, templates, and layout. We do not use any cookie-cutter designs or generic templates, and we feel each client requires a unique solution, both functionality and graphically.
Ease-of-Use
Many organizations that need content management systems do not have existing technical resources internally that possess the unique skills that are required for web development, server configuration, and site management. Our solution is designed so that non-technical individuals can easily master the tools. Our clients say that the learning-curve of the Headway CMS application is very efficient, since it mimics common software to which they are already accustomed.
Discover.
Compile all information and conceptual ideas related to the project.
Define.
Formulate the strategy and requirements to achieve the client's objectives.
Design.
Produce the creative design and project/site architecture.
Develop.
Build all content, logic, and structural elements that make up the solution.
Deploy.
Test & deliver completed solution.
Headway also utilizes the following as project catalysts, methods
to facilitate the decision-making processes, and to ensure that a project's
workload is manageable for both Headway and the client.
Concurrent Design &
Reviews
By offering our clients access to a password-protected intranet site,
some of the design and review process can be done concurrently to help
make the development process more efficient, and to minimize costly wasted
design.
Formal Design Reviews
We use formal design reviews throughout the entire design & development
process to ensure that the functional and creative design of each project is
meeting the expectations of the client. These reviews generate detailed feedback,
based on first-hand exposure to the solution as it is being formulated.
Scope Creep Limits
Throughout the course of many web projects, it is quite easy to expand the scope
of the design beyond that which was defined in the proposal or functional specification
stages. This is known as "scope creep" in the industry. We help faciliate
extensive brainstorming in the proposal stage to help induce ideas that perhaps
would otherwise arise later in the project, and change the cost and scale of
the project. We have limits in place that prevent projects from exploding in
size, unless clients expressly authorize such changes, and are comfortable with
the results.
Concurrent Content Loading
Since content and formatting information can be segregated, populating
the site can be done during the site design process. We find that this
helps client visualize the content in the context of the site design,
and can shorten the time required to compile and load site content.
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Toll Free: 866.477.4837
Fax: 866.557.9529
Broadreach Group, Inc.
DBA Headway Consulting & Technology
23 Village Street
Marblehead, MA 01945
General Inquires / Sales
blake (at) hdway.com
After Hours or Critical Support
866.477.4837 ext. 0